Penagbenga Flower Festival
Penagbenga Flower Festival was started in 1995 as a way to revive the tourism industry of Baguio after the devastating earthquake of 1990. It was inspired by the Rose Parade in Pasadena, California, and the Bendian, a traditional dance of the Ibaloi people.
The festival also promotes environmental awareness and conservation, as it encourages the use of organic and biodegradable materials for the floats and costumes. It also supports the local farmers and florists who supply the flowers for the festival.
